Travel delays are frustrating—but they’re more than just numbers on a schedule. They’re moments that impact people’s lives: a missed meeting, a child left waiting, or a connection that disappears. The “Think Like a Passenger” campaign by Keolis set out to bring a new perspective to transit operations—understanding the journey from the passenger’s point of view.

By listening to real travelers and highlighting their concerns, the campaign created a bridge between passengers and the people who run the system. Through thoughtful insights, engaging visuals, and relatable storytelling, Think Like a Passenger emphasized empathy, communication, and collaboration as the keys to improving transit experiences.

The campaign wasn’t just about solving problems—it was about bringing people together, fostering understanding, and reminding both riders and operators that transit works best when everyone is on the same side.

Keolis. Building better journeys, together.